Presentation is Everything...

Properly Marketing Your Property Starts With a Plan

Doug Bohling and Sotheby’s International Realty are proud of the level of service we provide. Doug understands the unique value of a property, and over 30 years of experience he has developed the proper marketing plan that will provide the attention and exposure it deserves.

 

Technical Skills

With his association with Sotheby’s International Realty, Doug is skilled at all aspects of marketing property. He is on the forefront of cross-platform digital marketing with interactive virtual tours and HD video tours as a way to reach the broadest audience.

 

Whether your property is viewed on a smart phone, tablet or traditional computer, Doug and his media team ensure you have consistent, top-level marketing.

Doug Bohling

Broker Associate, Realtor

Call 707.953.6106

  • Marketing Philosophy & Elements

    Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, I will be able to present your property to make the impact it deserves.

     

    Achieving the Highest Selling Price

    There are many factors, including market research, to assist in determining Opinion of Value. Our Comparative Market Analysis considers a variety of metrics including both recent transfers, active listings, as well as economic housing market conditions. Ultimately the selling price will be determined not only by comparable properties but how buyers view your property to establish its 'worth'.

     

    Influencing the Sale of your Property

    Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control; others are not. Examples include:

     

    Factors not within your control:

    Your property’s location

    Recent property market values

    Expired listings with multiple price revisions

    Economic and housing market conditions

    Absorption rate

     

    Factors within your control:

    The listing presentation price and terms of sale

    Your property’s distinctive and compelling attributes

    The physical condition of your property (including grounds)

    The ready access to your property for showing

    The selection of the real estate sales professional you chose to represent you

     

    Marketing Plan Elements

    • Place a sign on your property, if applicable

    • Post your property to our Multiple Listing Service

    • Add your property to ArtisanSothebysRealty.com

    • Launch your listing to dozens of websites with our partnering relationships

    • Create a property specific URL/website with virtual tour

    • Advertise your property in media with a robust digital and print strategy

    • Prepare rich professional photographs of your property and distribute a marketing brochure

    • Create a dynamic email and/or direct mail campaign to regional and national hospitality groups

    • Create exclusive content on multiple social media platforms

    • Distribute the brochure to our network offices

    • Preview your property to all interested agents

    • Inform you of responses and inquiries relating to your property

    • Provide regular updates on comparable properties in your area (sales & new listings)

     

    Exclusive Global Marketing

    Your property’s marketing brochure can be included in our exclusive Global Distribution Program where copies can be distributed to a targeted selection of our hundreds of offices within our real estate network as well as Auction House locations globally. No other real estate company has the ability to provide this exposure which means your home will be viewed by potential buyers not only within this market but around the world.

     

  • Materials & Media Samples

    Professionally Produced HD Media Photos

    After listing your property, working with you to prepare the property for sale and arranging appropriate staging, I choose from a short list of the best real estate photographers in Northern California.

     

    These images are the calling card for your property and allow us to tell the story of your property to other agents and potential buyers.

     

    I will ensure that you have the highest quality and most compelling photographs so that your brochure, dedicated listing website, all other online listings and any print advertisements are eye-catching, vibrant and enticing.

     

    You can look through a sample gallery of past listings.

     

    Click an image to launch the gallery.

    Property Brochure

    I understand the unique value of your property and will utilize a marketing plan that will provide the attention and exposure it deserves.

     

    One of my first initiatives will be to promptly create a professionally compelling marketing brochure. By combining professional photography and attention getting narrative details, your property’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally.

     

    Take a look at a recent property brochure for a resort in Sonoma County.

     

    Click an image to enlarge.

    Print Advertisements

    I maintain a regular presence in widely-read regional and national gloss magazines with either ads dedicated specifically to one or more of my own listings or by participating in the premium placement cooperative ads placed by Artisan Sotheby's International Realty, on the extremely desirable back cover.

     

    I employ the following regional publications:  Homes and Land Wine Country, Homes and Land of the San Francisco Peninsula, San Francisco Real Estate Times, NorthBay Biz Magazine, The Real Estate Reader (Wine Country), Real Estate Magazine (Mendocino) and others as appropriate.

     

    The distribution of these publications is broad.  My primary goal is to compel a prospective buyer to visit your dedicated listing website to take the virtual tour and watch the HD video tour.

     

    Each property and scenario is unique.  Depending upon many factors - including price, target audience, type of hospitality property, time of year and more - I will have professionally created advertisements placed in the appropriate publications.

    Extremely Appealing, Effective Virtual Tours

    Your property will be marketed online with a dedicated listing website, which will feature an interactive virtual tour and a professionally produced HD video tour.

     

    The virtual tour allows for a thoughtful and visually pleasing venue to present your property to agents and prospective buyers.  Components can include: Image Gallery, Complete Details and Features, Community Information, Appointment Scheduling, and Document Sharing for information such as room rates, aerial maps and property maps.

     

    Click an image to take a tour.

    Electronic Brochure Distribution

    I use several different services to create and deploy attractive and effective electronic brochures.  Our target audience for this effort are are the real estate agents in the areas we target for your property.

     

    These electronic brochures have a proven track record of bringing the property to the attention of agents who may have otherwise overlooked it, driving traffic to the dedicated listing website and making the phone ring.

     

    Click an image to enlarge.

Recent Listings

Cinematic Property Videos

Sample Virtual Tour

Spotlight Property

The Mendocino Inn & Spa

Mendocino, California  |  JUST SOLD

 

 

The R3 Hotel

Guerneville, California  |  Offered at $2,495,000

 

Take a look at the property

While photographs do capture the eye of potential buyers, I commission a cinematic piece about your property that tells the deeper story and creates a romantic, emotional connection to the property.

 

It allows us to show what it truly feels like to experience your property from sunrise to sunset; to see the wind blowing gently through the trees; the crackle of the fireplace; magical gathering spots.

 

The short film is embedded in your property's virtual tour and optimized to play on any computer, tablet or smart phone. It is also uploaded to almost a dozen other real estate and video websites.

Extremely appealing, effective virtual tours

 

Your property will be marketed online with a dedicated listing website, which will feature an interactive virtual tour and a professionally produced HD video tour.

 

The virtual tour allows for a thoughtful and visually pleasing venue to present your property to agents and prospective buyers.  Components can include: Image Gallery, Complete Details and Features, Community Information, Printable Brochure, Mortgage Calculator, Appointment Scheduling, and a Document Sharing for information such as room rates, aerial maps and property maps.

 

Click at the right to view a sample interactive virtual tour.

Established in 1867 in Little River, the historic Glendeven Farmhouse is the centerpiece of what has become the top-rated lodging destination in Mendocino.

Bordered on three sides by state parks, this 15+ acre expanse covers 8 contiguous parcels that are spectacularly situated along the famed Pacific Coast Highway on the rugged coastline where Mendocino meets the mighty Pacific.

 

Take a look at the property

North Coast Inns   |  Doug Bohling   |   Broker Associate  |  REALTOR, SFR   |   BRE 00924996   |   707.953.6106